PEAK LAUNCH MD
Escape the Broken Healthcare System. Build the Practice—and Life—you Deserve.
Join the Peak Launch MD™ Program – the proven roadmap for physicians who want to create a cash-based optimization and longevity practice, without burning out or starting from scratch.
🚀 What is Peak Launch MD?
Are you a physician trapped in the insurance hamster wheel? Feeling burnt out, undervalued, and yearning for more—more income, more fulfillment, and more control over your time?
Welcome to Peak Launch MD™, the proven blueprint for doctors who are ready to create a modern, cash-based optimization practice and finally achieve the financial and personal freedom they deserve.
Break free from traditional medicine and lead a new era of health optimization. Peak Launch MD™ is a step-by-step physician training program designed to help you escape the broken insurance-based model and launch a modern, precision health optimization business that gives you:
✅ Freedom from insurance and hospital systems
✅ Financial abundance doing meaningful work
✅ A business built around YOU and your vision
We believe in a new kind of medicine — where optimization replaces treatment, data drives personalization, and doctors reclaim their power.”
“We’re building a decentralized, personalized, AI-enhanced, blockchain-powered ecosystem that puts health freedom in the hands of the individual.
Whether you want to launch your own practice or plug into a turnkey ecosystem, this is where it starts.
🚀 Why Peak Launch MD™?
The old way is broken.
- Insurance dictates your value.
- Bureaucracy kills your time.
- Burnout is everywhere.
But there’s a new model…
- Precision health optimization is exploding.
- High-performance clients want MORE from their doctor.
Cash-based, personalized medicine is the future.
Core Beliefs
- Health is your greatest asset. Your data should work for you.
- Doctors deserve freedom. From burnout and bureaucracy.
- Optimization is the new standard. Peak performance and longevity are the future.
- Behavior change is the real medicine. And we’ll reward it with crypto, not co-pays.
- One-size-fits-all is dead. We use genomics, biomarkers, and AI to create one-size-fits-YOU.
Peak Launch MD™ gives you a step-by-step roadmap to launch, grow, and thrive in this high-demand field, even if you have no business experience.
What You Get:
- Complete Practice Blueprint:
Proven, step-by-step system to launch your cash-based optimization & longevity practice.
- Precision Protocols:
The same evidence-based labs, technology, and protocols trusted by elite performers and entrepreneurs. - High-Ticket Client Attraction:
How to magnetically attract clients who want results, and are willing to pay for them. - Done-With-You Support:
Coaching, tools, and resources so you never feel lost or alone.
How It Works
- Book a Free Strategy Call
Let’s find out if you’re a fit for this program, and map out your personalized path to freedom. - Access the Step-by-Step Program
Get the training, templates, and support you need to launch quickly and confidently. - Create Your Dream Practice
Serve high-impact clients, earn more, and reclaim your life.
Who Is This For?
- Physicians ready to escape insurance dependency
- Doctors craving more time, income, and impact
- Visionaries who want to deliver next-level care and live life on their terms
What Happens Next?
If you’re ready to finally break free, click below to book your free strategy call. On the call, we’ll map out how you can leverage the Peak Launch MD™ framework to create a premium, cash-based optimization practice and reclaim your purpose and your life.
Peak Launch MD™ is your gateway to practicing medicine on your terms. Are you ready to launch?
Peak Launch MD™
Everything a physician needs to confidently launch, deliver, and grow a precision health optimization / longevity medicine practice – without building it from scratch.
🎓 Peak Launch MD™ Program
- 12 week program with weekly group coaching calls and video content
- WhatsApp Group for more content, community and collaboration
- All video content in Circle app
Curriculum
🚀 INTRO: ORIENTATION & INTRODUCTIONS
- Introductions
- Curriculum, Calendar
- Set expectations: commitment, coachable, cadence
- Walk through the journey: where we're going, how we'll get there
- Intention-setting
- Community connection
- Time-blocking and weekly rhythm
- Overview of the Peak Launch MD Program, Mastermind & Licensing path
PDF: Peak Launch MD Curriculum
🚀 SECTION 1: MINDSET & CLARITY (2 Modules)
- Who am I
- Practice audit: current practice, current income, current time freedom, current fulfillment
- Burnout signals and “quiet quitting” in medicine
- Clarifying your “why” for doing this
- Vision-setting: income, freedom, purpose, impact, personal health
- Your new mission: transform lives and love what you do again
- Entrepreneurial Identity, shifting from provider → CEO
- Limiting beliefs are holding you back
- Imposter syndrome
- Abundance Shift
- Clients will pay cash for energy, vitality, and optimization.
- Why value-based pricing works (and why insurance destroys it)
- How to redefine your identity around meaning, mastery, and impact
- The shift from provider to entrepreneur: freedom, risk, leverage, growth
- Building a private-pay business that reflects your worth
- What is optimization?
- Precision Medicine vs Longevity vs Functional vs Regenerative vs Integrative
- Why the healthcare system is broken (and how it’s not your fault)
- Reactive sick care vs optimization
- The “fixer” identity vs. the “optimizer” identity
- What performance-first, data-driven medicine really looks like
- What clients actually want: performance, energy, longevity
- Clients want more, and you’re the one to deliver it
🚀 SECTION 2: BUSINESS MODEL & DELIVERY SYSTEMS (3 Modules)
- Real examples of optimized practice models that are working
- Concierge, membership, package, and hybrid models
- Revenue models
- Launching lean w/ bridge strategy: part-time → full-time
- Revenue potential: pricing, client volume, time investment
- What’s included (testing, coaching, calls, supplements)
- Doctor-led vs team-led structures
- How I built GI
- Initial staff – find your ride or die
- Roles: clinician, concierge, coach, medical assistant, pharmacy
- How to deliver high-touch care with minimal time
- Delegation, hiring, outsourcing
- Automating communication (email, portal, SMS check-ins)
- Examples of successful lightweight clinical support teams
- KPIs, metric for success
- Tools and systems that streamline delivery
- Tech stack walk-through
- Client dashboard walkthrough
- Scheduling, onboarding, forms (Calendly, JotForm, etc.)
- Lab ordering + fulfillment tools
- Protocol templates + supplement fulfillment
- Communication: email, portal, SMS (HIPAA compliant)
- What not to overbuild in the early days
- Glimpse into GapinChain
🚀 SECTION 3: THE PEAK LAUNCH MODEL (4 Modules)
- Peak Launch System
- Things NEVER stop changing; focus on process not absolutes
- Comprehensive blood panel
- Functional testing: GI MAP, food sensitivities, cortisol, DUTCH, micronutrients
- Genetics
- Cognitive testing
- Imaging – CAC, Cleerly, MRI, Carotid US
- Body composition
- Lab logistics: kit sourcing, client onboarding, sequencing
- How to decide what to test when—and how often to retest
- Root-cause vs reactive treatment thinking
- Lab values – normal vs optimal
- Hormone optimization – men
- Hormone optimization – women
- Metabolic health
- Cardiovascular health: ApoB, insulin resistance, visceral fat
- Peptides
- Supplement stack personalization
- Compliance
- Nutrition, Sleep, Stress, Fitness, Environment
- Health coaching vs medical advice
- The psychology of change: identity, habit loops, reinforcement
- Habit stack architecture: sleep, stress, movement, nutrition
- Coaching cadence: weekly, monthly, accountability frameworks
- How to leverage coaching in your model (DIY, hire, or outsource)
- Tracking lifestyle progress without micromanaging
- Key data points: Sleep, HRV, blood sugar, CGM, macro intake, RMR, VO2 Max
- Device integration: Oura, WHOOP, Apple Health, Garmin, Theia
- How to overlay biometric and subjective data
- Trends to watch: recovery cycles, variability windows, stress patterns
- Using data to trigger protocol adjustments
- Client dashboards and engagement: how to make data meaningful
🚀 SECTION 4: MARKETING, SALES & GROWTH (3 Modules)
- How to position yourself as an optimization leader
- The psychology of the buyer: what high performers actually want
- Outcome-based language vs feature-based selling
- Crafting your “signature story” + transformation arc
- Messaging pillars for content, referral, and authority building
- Platform guidance: LinkedIn, Instagram, podcasts, speaking
- Discovery call script: Empathy → Vision → Prescription → Clos
- Objection handling: “Is this covered by insurance?” / “Why is it so expensive?”
- Selling transformation, not protocols
- Enrollment process: offer → agreement → payment → onboarding
- Structuring calls: time-saving systems (calendar links, pre-qual forms)
- Create an experience
- Mapping the 90-day optimization journey
- First impressions: onboarding, test kit delivery, welcome touchpoints
- The difference between service and experience
- Weekly/monthly touchpoint design
- Systems for tracking engagement and outcome
- How to engineer “wow moments” that drive retention and referrals
- How to engineer referral-worthy experiences
- Testimonial scripting + permission-based case marketing
- Client retention strategies: outcome tracking, progress reviews, milestone celebration
- Client lifecycle map: optimize for renewals and upgrades
- Group programs and add-ons for revenue stacking
- Two options: Build your own vs. plug into our system
- Financials
- Medical license
- How to license the platform (tech, concierge, protocols)
- “Powered by GapinChain™”: what’s included and how it works
- Overview of tech stack, client vaults, automation tools
- Future roadmap: token-based engagement, data licensing, research opt-in
- How to onboard into the platform in under 30 days
Peak Launch MD Program Includes:
- 12 week program with weekly group coaching calls and video content
- WhatsApp Group for additional content, community and collaboration
- All video content in Circle app
Peak Launch MD Pilot Program – FREE (for physicians who qualify)
- Includes Intro + First 2 Modules
- Calls weekly x 3 on Monday at 8pm EST, starting May 5, 2025
- Enrolled physicians must be willing to provide feedback!
Peak Launch MD Beta Program – $15K $4999
- We will run ONE Beta Program, starting June 9
- Program includes 13 weekly calls including Orientation
- Weekly calls be every week Mon 8 PM EST June 9 – Sep 22 (Note there will be no calls: June 30, July 28, Sep 1)
- Enrolled physicians must be willing to provide feedback!
Peak Launch MD Program – $15K
- Wed 8PM EST – First cohort starts Aug 6
- Mon 8PM EST – First cohort starts Oct 6
- Two cohorts perpetually starting ~ 8 weeks apart (First Mon or Wed of every other month)
💡Peak Launch MD™ Mastermind
- Monthly coaching calls, qtrly live event
- Monthly group coaching calls and 1:1 call
- Access to Peak Launch MD Program
- WhatsApp Group for more content, community and collaboration
- 1 year with monthly coaching calls, qtrly live event
Peak Launch MD Mastermind: $25K or $2,500 x 12 months
🚀 Peak Launch MD™ License
- Fully-supported white-labelled Peak Launch Program for your practice
- Everything done for you other than practicing medicine – business in a box
- Gapin Institute provides all Peak Launch program support – client concierge, onboarding, pharmacy support, nursing support, coaching, administrative support
- Ongoing clinical support from Dr. Gapin and team
Peak Launch MD License: $997/mo + 18% of program sale or 28% of referred program sales
🚨 Traditional Healthcare Is Failing
- Healthcare is broken. Chronic disease is skyrocketing. Obesity is worsening. Patients are lost. Doctors are burned out.
- The U.S. spends more on healthcare than any other country – with the worst life expectancy.
- Our broken healthcare system is reactive and passive, focused on treating symptoms or “managing” disease and illness instead of actually improving or optimizing health.
- It’s pharma-centric, prescribing pills instead of identifying and addressing root-cause issues.
- It relies on outdated, insignificant biomarkers and meaningless “normal” ranges that miss early warning signs.
- It’s a one-size-fits-all model, ignoring individual biology, goals, and context.
- It’s controlled by insurance companies, not outcomes or innovation.
💡The Solution: Peak Launch Program™
- The Peak Launch Program is a leading-edge health optimization program that takes a data-driven, personalized approach to peak performance and longevity.
- Optimization is the new standard. Sick-care is obsolete. Peak performance and longevity are the future.
- The Peak Launch Program leverages advanced diagnostics, precision medicine, functional health coaching, and personalized biometric data to help clients have an extra 90 minutes a day of high energy, laser sharp focus and unstoppable productivity while also focusing on extending healthspan and longevity.
- Advanced diagnostics (blood labs, functional testing, personalized genetics, full body imaging, VO2 max, metabolic rate testing and more)
- One-on-one concierge medical care (customized stack of hormones, peptides, targeted supplementation, medications)
- Functional health coaching with functional medicine-trained health coaches (adaptive plan for nutrition, fitness, stress, mindset, sleep, environment, detox, accountability)
- Biometric data tracking (body comp, sleep, blood sugar, stress, intake, activity)
- Run on the GapinChain Platform for scalability.
🚨 Doctors Are Trapped in a Broken System
- Doctors are burned out, exhausted, frustrated by lack of autonomy and feel trapped.
- Doctors are buried in bureaucracy, EMRs, and administrative tasks.
- Doctors want to regain the passion they had for the career to which they’ve dedicated their lives.
- Doctors want to learn and deliver next-level healthcare but don’t know how.
- Doctors need a ready-built repeatable business framework that works.
💡The Solution: Peak Launch MD™
- Empowering Doctors to Deliver Precision Health Optimization
- Peak Launch MD was built for physicians frustrated by bureaucracy, burn out, red tape, and insurance constraints who want more freedom, purpose, autonomy, income, and impact.
- Peak Launch MD gives doctors and other medical professionals a turnkey path out of the broken system – eliminating the burnout, bureaucracy, and low-return grind. This enables them to deliver high-end, data-driven optimization with more purpose, freedom, time, and income – without having to build it from scratch.
- Business coaching and longevity medicine training to help physicians launch their own health optimization practice
- Peak Launch MD Program:
- Online Modules + live coaching (12-week core curriculum)
- Mindset Shift: From clinician to entrepreneur.
- Escape Plan: Legal, financial, and operational strategy to exit insurance-based practice.
- Precision Medicine Foundations: Core education in diagnostics, genomics, peptides, etc.
- The Gapin Peak Launch Method™ training.
- Business-Building Blueprint: Branding, marketing, sales, lead generation.
- Operations & Systems: Building a concierge team and experience.
- Launch & Scale: Go-to-market strategy and ongoing client acquisition.
- Peak Launch MD Mastermind
- Annual coaching calls, live events, deeper dive
- Ongoing training, clinical resources, and network support
- Peak Launch MD License – White-labeled turnkey business model that offers licensees the ability to launch their own branded or co-branded Peak Launch Program on the GapinChain Platform within their existing practice.
- Done-for-you setup and white-label Peak Launch program.
- Plug into our existing Peak Launch Program framework with coaching, testing, pharmacy, concierge management, and AI + GapinChain ecosystem.
- Full access to Peak Launch System protocols, diagnostics, supplements, wearable tech integration, and concierge model.
- Backend support: Functional medicine coaches, lab and pharmacy partnerships, supplement/peptide sourcing, EMR templates, AI-based smart contract program automation.
- White-label Tech Stack – Each practice gets its own node in the GapinChain ecosystem
- Monthly mastermind & clinical updates.
- Lead referral network from Gapin Institute.
- Momentum Mastermind: Group coaching and community of like-minded doctors
- Group Purchasing Organization Savings
🚨 Gaps in Today’s Health Technology
- You don’t own your health data and it’s not private
- Health information is siloed with no integration between providers, hospital systems, labs, apps, and wearables.
- Lab, imaging and functional test results are confusing and unactionable for most people who don't know how to interpret or apply them.
- AI tools are generic and noisy, not personalized to your biology.
- Most “personalized” health programs are actually templated, standardized health advice in disguise.
- Personalized health optimization requires connected, intelligent, real-time systems.
💡The Solution: GapinChain™
- GapinChain™ is a revolutionary Web3, AI, and future-ready blockchain-based platform powering the Peak Launch Ecosystem. It’s the world’s first decentralized, blockchain-based health optimization network.
- It empowers high-performing individuals to own, control (and even monetize) their personal health data through blockchain-enabled technology while engaging in personalized, science-backed optimization protocols. It enables secure, permission-based sharing with practitioners.
- A smart, secure, future-ready tech infrastructure that’s ready for the evolving privacy-first, decentralized world
- This platform turns health optimization into a secure, gamified, and value-generating experience.
- Data Privacy: With traditional platforms, data is stored in siloed EHRs, controlled by hospitals, insurance systems, or third-party apps. Patients have little visibility, zero control, and no way to leverage their own health info.
- Gives clients ownership, transparency, and trust in their data.
- Each client gets a private, secure, tokenized digital vault so they own and control their health data including genomic data, lab results (blood, microbiome, cortisol, etc.), wearable data, imaging results, medication and supplement protocol history, and all medical/coaching/practitioner visit notes.
- The data updates in real-time and gives the client total control.
- It’s portable, encrypted, and fully controlled by the patient.
- Stores all of their data: Bloodwork, functional test results, genomics, imaging, wearable data, provider notes, supplement history, progress logs, etc..
- You own your data, and you choose who sees it.
- Clients can also opt-in to anonymously license their data to researchers – and earn for it.
- Smart Contracts / Protocols: Most health apps or EMRs are static and require manual input and follow-up by providers. There’s lag time, inefficiencies, and often no dynamic adjustment to treatment plans without a visit with a provider.
- With GapinChain smart contracts, a client's health plan is automatically updated real-time based on diagnostics, biometric data and AI-driven protocols. No need to wait for the next appointment — the system adapts instantly.
- Finally, turn your data into real-time decisions.
- AI + biomarker logic tracks progress, integrates lab, imaging, and wearable data, and automates lifestyle and supplementation protocol recommendations real time.
- AI-driven concierge provides decision-making support, predicts health issues based on lab and test data, suggests protocol tweaks using real-time data, and auto-triggers lab orders or supplement renewals.
- Token Rewards: Clients earn Peak Launch Tokens (like rewards points) for completing daily goals, following protocols, hitting goals, showing progress in lab markers, or staying consistent.
- Tokens can be redeemed for supplements, tests, consultations, or future discounts.
- This gamifies and incentivizes healthy behavior, encourages accountability and builds client engagement.
- Interoperability: Most health data is fragmented – one app for labs, another for wearables, another for CRM. None of it speaks the same language.
- With GapinChain, clients’ diagnostic test results, biometric wearable data, genomics, coaching records, medical protocols, and performance tracking are all integrated in one secure system, seamlessly connecting clients, providers, coaches and others to collaborate.
- Clients can grant or revoke access to practitioners, AI tools, or third-party labs with smart contracts – no email chains, no PDFs, no breaches of privacy.
- Client health data is portable across any participating doctor or medical practice.
- GapinChain is designed to provide true scalability and consistency across multiple clinics and providers with the same backbone.
- Each licensed physician runs on the same core logic, while customizing the client experience.
- GapinChain™ is initially being developed to power the Peak Launch and Peak Launch MD programs. Over time, the platform will evolve into a scalable infrastructure layer for other precision and longevity medicine providers, allowing us to license the core technology and expand our impact.
Competitors
PrecisionChain – precision medicine
Patientory – EHR
Tuumio – decentralized apps
Burstiq – data management
HIE of One – health information
Nebula Genomics – genetics
TimeLine for Peak Launch MD and GapinChain (Starting May 1, 2025)
First 90 Days: Focus on PLMD Launch & MVP Tech Foundation
Goals:
- Finalize training content & structure
- Pilot program with founding physicians
- Establish key messaging around AI + licensing model
Key Actions:
- Finalize 8-12 module PLMD curriculum (live + recorded)
Create onboarding sequence (email, intake, contract)
Build the “Practice in a Box” model:
→ Docs deliver care; your team handles concierge, fulfillment, coaching - Refine licensing model + rev share details
Launch v1 of clinician dashboard (Notion or web app interface)
Goals:
- Begin building the core “brain”: data aggregation + rule-based AI logic
- Use proprietary clinical data to train early protocol engine
Key Actions:
- Design GapinChain “brain” interface (pulls lab data, wearables, notes)
- Establish off-chain database (GapinVault)
- Train AI logic model based on existing protocols (e.g., testosterone, gut health, cognitive performance)
- Start internal testing with real client cases
- Build PDF protocol generator + doc review approval flow
Goals:
- Officially launch PLMD publicly
Add NFT access feature for data ownership (without full decentralization yet)
Key Actions:
- Launch PLMD microsite + onboarding funnel
Issue NFTs as secure access tokens to health vaults (Phase 1: blockchain access, not data storage)
Train concierge team to assist docs in plugging into the ecosystem - Begin messaging around:
- → “Powered by GapinChain™”
- → “Own your data. Unlock your potential.”
MONTH 4–5: Expansion + Optimization
- Refine PLMD onboarding, support structure, and training delivery
- Expand concierge team to support growing clinician base
- Add new protocol categories to AI engine (e.g., peptides, cardiometabolic, sleep)
- Begin preparing token rewards & gamification engine (e.g., points for weight loss, compliance)
- Enable 3rd-party doctors to license GapinChain Brain (even if not full PLMD grads)
- Launch customizable vaults per practice
- Roll out AI-powered gap analysis: “What’s missing from your client’s health optimization?”
- Build NFT-based vault access into web & app UI (user logs in via wallet)
- Launch health behavior token: clients earn tokens for engagement, redeem for supplements or coaching
Prepare research token opt-in model: anonymized data can be licensed for insights - Begin evaluating full decentralized storage options (e.g., IPFS, Filecoin)
Tech Stack Overview
Layer | Tools / Tech |
Blockchain | Polygon or Ethereum Layer 2 |
Storage | IPFS or Arweave for off-chain data |
Smart Contracts | Solidity + Hardhat or Foundry |
Identity/Access | NFT metadata + role-based smart contracts |
Frontend | React, Next.js, Web3.js or Ethers.js |
Wallets | MetaMask, WalletConnect |
Backend Support | Node.js, Firebase, or Supabase for light backend tasks |
Analytics | Dune, Covalent, custom on-chain trackers |
Key Challenges
- Scalability: Storing large data files on-chain isn’t practical, so most solutions use hybrid models (on-chain access control + off-chain data storage).
- Compliance: Must meet strict regulations (e.g., HIPAA, GDPR).
- Adoption: Widespread use is limited due to the fragmented healthcare landscape.
Strategic Value
Advantage | Description |
Differentiation | First-mover in blockchain-enabled precision health |
Trust & Transparency | Clients control their data and can see how it's used |
Scalability | Modular protocol engine + AI + blockchain = rapid growth |
Client Loyalty | Token incentives & personal ownership boost retention |
Monetization | Open data economy, white-labeled tech for clinics, NFTs for health protocols |
Revenue Streams
- Peak Launch Health Optimization Program and Peak Launch Legacy Membership Program
- Supplement & Testing Package Sales
- Peak Launch MD Coaching Program (MD, DO, NP)
- Peak Launch Mastermind
- Physician and Coach Licensing for Clinicians and Coaches
